Shields School of Business
Communications, Bachelor of Science
Introduction
获得欧宝体育app入口的影响力传播学位
From digital editing, web design, and desktop publishing to advertising/PR, social media, 和博客:你会接触到这一切在SFU通信计划通过 Shields School of Business.
Offered: On-Campus
获得社交媒体、体育报道、讲故事等方面的技能!
work in the on-campus media lab, TV studio, newspaper, 或者是欧宝体育app入口一级田径队的幕后/直播机会
通过数字媒体和整合营销传播专业定制您的课程重点
The SFU LEARNING EXPERIENCE
Communications the Saint Francis Way
欧宝体育app入口的COMM学生总是在旅途中，发展他们的技能和建立他们的投资组合. In our on-campus media lab and television studio, they produce, design, and edit content for video, web, and print. They cover campus news for our newspaper. 他们在幕后与欧宝体育app入口的一级田径队一起工作. 换句话说，他们正忙着成为沟通专业人士.
听听欧宝体育app入口的几位毕业生分享了他们在圣弗朗西斯的经历:
Student Testimonial
Katie Page ' 21
Student Testimonial
Nicolette Balesco '22
Student Testimonial
Matthew Crawford '17
Try on your career path!
你知道传媒专业的学生可以在世界任何地方的任何行业工作吗? From major cities to small towns, everyone needs employees with communications skills, which means more jobs for COMM majors!
Seek Hands-On Experiences
Communications students are “doers.“他们设想并创造活动，并将这些想法转化为文字、电影、图形或图像. Much of what you do will be hands-on! 欧宝体育app入口的学生在大学和专业运动队实习, international fashion companies, and regional and national publications. 他们在学术会议上展示他们的工作，并向专业组织咨询.
- 获得“实习学分”，因为你可以获得“现实世界”的经验，同时完成课程.
- 前往主要城市与行业专业人士，包括一些欧宝体育app入口尊敬的校友网络.
- 在校园、行业和全球范围内寻找实习机会.
探索学生经历的最好方法是 schedule a visit!
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Key Topics
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Degree Paths
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Learning Objectives
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所有传媒专业的学生都要修完媒体素养课程, writing, public speaking, social media, audio/video production, advertising, public relations, and multi-platform journalism, plus they complete an internship.
Key Topics
Social Media Strategies 向学生介绍在通信行业中战略性地使用数字和社交媒体平台. 这门融合课程要求学生利用各种社交媒体技术与不同行业的受众进行互动, journalism, and public relations fields.
Multi-Platform Storytelling 为学生提供在各种媒体平台上发展沟通信息的机会. Students sharpen their writing, design, editing, 以及在多种媒体环境中创建内容时的生产技能.
Sports Reporting 向学生介绍体育写作和广播的基础知识, as well as careers in athletic media relations. 学生发展的技能和能力，以生产和包装体育内容为今天的融合媒体环境. 他们还被介绍到体育广播，统计分析和赛事管理.
Internship Credits 是为了让学生在获得“现实世界”经验的同时完成他们的学业.
Specializations within the Major
Digital Concentration: Desktop Publishing, Audio/Video Production, Digital Image Editing, Graphic Design, Social Media Strategies, and Photojournalism
Integrated Marketing Communications: Marketing, Consumer Behavior, Global Marketing, 和市场研究技能将装备学生进行市场分析和发展战略营销概念.
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Choose your undergraduate path
On-Campus:
Communications, B.S. Degree Paths
Description
Course Catalog
Plan of Study
Communications, B.S.
on campus program
Concentration: Digital Media
现场专业化，可以作为B的一部分.S.
Concentration: Integrated Marketing Communications 现场专业化，可以作为B的一部分.S. Plan of Study Concentration: Digital Media & Integrated Marketing Communications 现场专业化，可以作为B的一部分.S. Plan of Study More Opportunities
Double Major: Comm+ Marketing
Many Comm majors also earn a B.S. in Marketing at the same time.
Explore the Marketing Major at SFU
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成功完成本科沟通课程后，您将能够:
- Demonstrate, in the Spirit of Saint Francis in the Marketplace, 了解商业领袖的道德价值选择和责任.
- 展示公共关系、广告、社交媒体等方面的技能.
- 展示桌面出版，视频制作和数字编辑方面的技术技能.
- 展示沟通基本原理的知识.
- Demonstrate the ability to connect with others.
经验丰富的沟通教师，热爱教学
通信本科教师教学热情为学生的成功. 使用欧宝体育app入口的“关怀课程”作为灵感的来源, 欧宝体育app入口已经从传统的教师角色转变为“学习促进者”的角色。, 帮助你承担起自我指导的责任.
Department Contact: Dr. Kelly Rhodes, 814-472-3379, krhodes@inonezl.com
Career Outlook in Communications
Strong Salary Potential: 在美国，通信专业工作类别的平均年收入为72美元,776 in May 2023, according to ZipRecruiter. 另外，当你获得经验时，你会看到收入潜力的增加是相当可观的. 许多经验丰富的专业人士年收入超过10万美元.
Growth Industry: 到2031年，媒体传播行业的就业人数预计将增长6%! 传媒专业的毕业生有很多选择——你可能会成为一名设计师, public relations specialist, sales manager, web or print reporter, advertising or marketing manager, writer or editor, just to name a few career paths. 欧宝体育app入口的通信计划的毕业生准备在广泛的媒体和通信领域找到成功.
SFU Grads: 欧宝体育app入口项目的毕业生都进入了广告行业, broadcasting, corporate communications, journalism, and public relations. 有兴趣在本科学习后继续接受教育的圣弗朗西斯通信专业的学生已经进入了全国各地的研究生和法学院.
